A Brief History of Marketing
Marketing research dates back to biblical times by most estimates, The exact date is open for discussion, but regardless of its exact inception, it is a concept constantly evolving throughout the centuries. Even the wall art in caves can be considered marketing but that's a bit of a stretch...
As much as 48% of what you pay for a product goes into the marketing, this is a remarkable statistic that really puts this industry into perspective. Marketing is and always has been a combination of qualitative and quantiative research. Qualitative research involves the people, or the customers, their habits, proferences, choices, etc. Quantitative research involves head count marketing, for example how many customers in a particular area or maybe how many units each customer will buy. Most good marketers will combine these two concepts for a hybrid quantiiative and qualitative approach. A skilled marketer will obtain and analyze data to build a marketing package for a product or service. Orderly and analytical research makes for an effective marketer, now, in recent history, and far into the future.
Nice examples of recent, and recent past marketing exploits include radio advertising. Vintage radio jingles were quite effective as were sponsored radio shows with radio celebrities spewing slogans and endorsements. These were followed, of course, by the TV commercial which has earned its place in marketing folklore. The billboard, another staple of advertising and marketing is also synonamous with the industry. Magazine and newspaer ads are similar successful marketing strategies. This industry is evolving faster than ever thanks to the wonderful internet. Ads, ads, and more ads fill your screen, regardless of electronic device, arriving there through various means of technological marketing. Location tracking, user habits, click counts, screen zooming, everything you do is monitored for reasons of product and service marketing.
Who does this marketing stuff anyway? Some of of most effective marketers focused their years of higher education mastering economics, socialology, human phsychology, and mathematical statistics. Although it may seem simple on the surface, effective marketing is a complex process. Nowadays software developers and programmers are becoming the new marketing experts. This industry is evolving faster now than ever in marketing history.
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